نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه مدیریت دولتی، دانشکدۀ مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
2 دانشیار گروه مدیریت دولتی، دانشکدۀ مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
3 دانشیار گروه مالی و بانکداری، دانشکدۀ مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
4 دانشجوی دکتری مدیریت دولتی، دانشکده مدیریت و حسابداری،دانشگاه علامه طباطبائی، تهران، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Objective: Banks, as one of the most important financial institutions, play an important role in the country's economy. Banks are always looking to provide products and services in accordance with the needs and demands of customers. Having an appropriate banking approach and model can greatly help in providing services and products in accordance with the needs of customers. One of these approaches to achieve this goal is the comprehensive banking model. This model requires specific factors to be implemented in the country. This research was conducted with the aim of investigating the factors for the development of comprehensive banking based on a digital approach.
Methods: This research is of a qualitative, developmental, interpretive and inductive type that was conducted with a meta-synthesis approach and qualitative content analysis method. The sources of information used in the research are articles published in the databases of Jihad Daneshgahi, Elsevier and Thomson Reuters. After collecting the articles published from the three databases based on the indicators considered by the researchers, the selected articles were selected for review.
کلیدواژهها [English]
منابع